Your data, finally working for you

See everything
clearly.

Your browser has been collecting data about you for years. Prism captures it first, encrypts it in a wallet you own, and uses AI to turn it into clarity and control.

Extension under review, launching on the Chrome Web Store soon.

150+
trackers identified
10
signals captured per page
0
raw data sent to AI
AES‑256
wallet encryption

The internet has been using
your data against you.

Every page you visit drops trackers that build a profile of who you are, your interests, habits, health concerns, finances, and sells it to anyone willing to pay. You never see it. You never agreed to it.

Advertising
doubleclick.net
Google's ad network. Follows you across millions of sites building an ad profile.
Analytics
hotjar.com
Records your mouse movements, clicks, and scrolling. Creates session replays.
Advertising
connect.facebook.net
Facebook Pixel. Tracks your actions on sites and reports them to Meta.
Analytics
clarity.ms
Microsoft Clarity. Heatmaps and session recording on every page visit.
Analytics
segment.io
Collects your behaviour and routes it to dozens of other services.
Advertising
bat.bing.com
Bing Universal Event Tracking : cross-site conversion and behaviour tracking.
Analytics
api.amplitude.com
Tracks every action you take inside products: funnels, retention, journeys.
Prism detects
150+ trackers
Across advertising, analytics, social, fingerprinting, and marketing categories.

Set up in 5 minutes.
Runs silently after that.

Prism has two parts: a Chrome extension that captures data on your device, and a dashboard where your wallet and AI insights live. A sync token links them, securely, once.

Get set up
1
Install the Chrome extension

Add Prism to Chrome from the Web Store. No account needed yet. The extension icon appears in your toolbar. That's it. Nothing runs until you complete onboarding.

Chrome Web Store · free
2
Complete the consent flow

On first launch, Prism walks you through a short GDPR consent screen. You choose exactly what to share: browsing data, AI processing, notifications, and confirm you're 16+. Every choice is logged with a timestamp. You can change any of it at any time from the popup.

GDPR compliant · takes ~60 seconds
3
Create your dashboard account

Sign up at the Prism dashboard with your email. This is where your encrypted data wallet lives. your interest graph, AI insights, tracker exposure score, and consent manager. Your account is separate from the extension so your data is never tied to a device.

Email + password · Supabase auth
4
Generate a sync token

Inside the dashboard, click Generate sync token. This creates a one-time secret key unique to your account. Copy it. It's only shown once. This token is how your extension proves it belongs to you, without ever sending your password.

One-time · shown once · stored in extension only
5
Paste the token into the extension

Click the Prism icon in Chrome → paste your sync token into the popup → click Connect. You can also enter your dashboard URL here if you're self-hosting. Once connected, the extension and your wallet are paired. You won't need the token again.

Popup → paste token → Connect
Every day
6
Browse normally: Prism captures everything

The extension runs silently in the background. Every page you visit is logged: URL, title, domain, time spent, scroll depth, topics, category, trackers detected, and cookies set. Data is queued locally and synced to your wallet in batches every few minutes. Nothing is sent unencrypted. Pause collection any time from the popup toggle.

Background · encrypted sync · pauseable
7
Open your wallet and act on what you see

Your dashboard shows everything: which companies are collecting your data right now, your interest profile as ad networks see it, AI-generated insights about your habits, and a conversational assistant you can ask anything. Block trackers, delete records, export your encrypted profile, or let the AI surface patterns you haven't noticed.

Dashboard · AI insights · full control

Everything you need
to own your data.

Cookie transparency

Every cookie on every site you visit is analysed, identified, and explained in plain English. Who set it, what it infers about you, whether it's shared with third parties, and how long it lives.

Analytics Advertising Fingerprinting Social Risk scoring

Consent Control Centre

Govern your data with granular controls. Block individual trackers, auto-reject consent banners, delete cookies on demand, and set global privacy preferences, all from one dashboard.

Auto-reject banners Per-site toggles Vendor opt-outs

Your data wallet

A PIN-protected vault that holds everything Prism has learned about your browsing. Interest graph, time patterns, shopping intents, content profile, all computed locally, encrypted with a key only you hold. Export it anytime, delete it instantly.

AES-256 encryption PBKDF2 key derivation Local computation Encrypted export
Your interest profile
Technology
78%
Finance
52%
News
41%
Shopping
29%
Computed locally · Encrypted at rest · Never shared

AI assistant

A daily briefing, proactive insights, and a conversational assistant powered by Claude, all contextualised by your wallet. It knows your interests, your trackers, your consent history. Your data, working for you.

Morning briefing Privacy alerts Conversation

Per-site profiles

Drill into any site and see exactly what it knows about you. Which companies receive your data, what each cookie does, your per-site consent settings, and a one-click option to delete all data from that site.

Cookie inventory Company map Risk score
"The internet was using your data against you.
Prism uses it for you."

Your data belongs to you. It should work in your interest, not be sold to the highest bidder.

Raw browsing data never reaches the AI, only summaries. Your wallet key is never stored. You can delete everything with a single click. We can't read your data. Nobody can, except you.

Start seeing
clearly.

Install Prism in seconds. No account required. Your data starts being yours from the first page you visit.

Built on a foundation of trust.

Prism is designed privacy-first. Here's exactly how your data is handled, stored, and protected. No fine print hidden.

You own your data

All browsing data is stored in your personal encrypted wallet. It is never sold, shared, or used for advertising. You can delete everything instantly, at any time. Export your full data profile with one click.

End-to-end encryption

Your wallet is encrypted with AES-256. The encryption key is derived from a password only you know using PBKDF2. It is never stored on our servers. Even if our infrastructure were compromised, your data remains unreadable.

AI never sees raw data

The AI assistant works from anonymised summaries only, never from raw browsing history. AI processing is optional and requires explicit consent during onboarding. You can turn it off at any time from the extension popup.

GDPR compliant

Prism collects granular consent for every data type before capturing anything. Each consent decision is timestamped and logged. You can withdraw any consent at any time from the popup. Processing stops immediately.

Right to erasure

Delete individual browsing records, delete data per site, or wipe your entire wallet with one click. Deletion is immediate and permanent. There are no soft-delete or backup retention periods on user data.

Minimal data collection

Prism collects only what's needed for the product to work: page URL, title, time spent, category, and tracker signals. No keystrokes, no form contents, no screenshots, no microphone or camera access, ever.